The framework centers around four key decisions the leadership team must make.

People Decisions

Scaling a business requires attracting, engaging, and retaining the right people while ensuring everyone is clear on their respective roles and responsibilities. This approach will help the leadership team get the right people doing the right things, with clear accountability and engagement.

Strategy Decisions

To attract new clients while maximizing margins, leadership should strive for a unique, valuable strategy for your target market that is simple for the team to execute. Mark will work with executive team members to refine your strategy and lead the industry in revenue growth and profit margins while keeping it simple.

Execution Decisions

Execution challenges surface when increasing revenues are not generating growing profits. History has demonstrated how many firms have tripled their revenue because they have capitalized on a differential advantage, only to see their profitability drop because of the sloppiness of their execution. When execution is haphazard, the organization must rely on the "heroics" of its people, putting in incredible hours to keep the wheels from falling off the organization. Effective execution can improve profitability while reducing drama and time for everyone to complete their work.

Cash Decisions

Cash is the oxygen of any growing business. It provides flexibility, launches new initiatives, and acquires new business. We will work to calculate and shorten your Cash Conversion Cycle (CCC) and explore new ways for your customers to fund your growth.